Example job roles: Senior Communications Manager, Head of Communications.
Level:Ìý ÌýÌýSenior
Experiences
Activities and responsibilities likely to be required when working at this level
- Set and direct internal comms strategy (based on departemnt and institutional strategy)
- Guide senior leadership teams and provide expert input on comms matters, including institutional risk, reputational issues or crisises
- Manage complex large change projects and programmes
- Network with other senior colleagues
- Leading and developing teams
- Taking an institutional view in decision making
- Managing large budgets.
Personal and professional development
Development options to consider when working towards this level
Learning on the job
- Build experience of major change projects
- Getting involved with crisis communication and institutional risk response teams
- Enhance commercial and financial awareness.
Learning from othersÌýÌý
- Network with senior colleagues across ¹û¶³Ó°Ôº and across other institutions
- Extensive knowledge of the comms landscape inside and outside of the HE sector
Formal learning
- Leadership training
- Crisis Communications training;
- postgraduate qualification in communications (FCIM,FCIPR).
*ÌýYou may wish to explore the listed formal training themes / topics onÌýLinkedIn Learning.
Transferable skills and competencies
¹û¶³Ó°Ôº uses the Universal Competency Framework (UCF) to discuss transferable skills. Find out moreÌýdetails on the framework.
Persuading and influencing
- Making an impact.
- Shaping conversations.
- Appealing to emotions.
- Promoting ideas.
- Negotiating and gaining agreement.
- Dealing with political issues.
Entrepreneurial and commercial thinking
- Monitoring markets and competitors.
- Identifying business opportunities.
- Demonstrating financial awareness.
- Controlling costs.
- Keeping aware of organisational issues.
Writing and reporting
- Writing correctly.
- Writing clearly and fluently.
- Writing in an expressive and engaging style.
- Targeting communication.
¹û¶³Ó°Ôº Ways of Working
These describe expected behaviours in line with ¹û¶³Ó°Ôº culture and values.Ìý For Ways of Working indicators and steps to development please refer to theÌýWays of Working website.Ìý
“Career Pathway roles are indicative and are not intended to be a description of the role in terms of responsibilty and duties.