Social media is primarily the product of users' content rather than reflecting the intentions of the companies that create the platforms. Content simply migrates from platform to platform, which are used in multiple ways, and it is shaped by context rather than platform design.
The particular way that school pupils use Twitter for their quarrels is very different from the information sharing that most adults have come to assume as the function of this platform.
Chinese social media users adopt local platforms (such as QQ and Wechat) in inventive ways, such as sharing content from which they can learn, as shown in this film.
Foi na plataforma de m铆dias sociais Orkut, e n茫o no Facebook, que os brasileiros aprenderam a se conhecer e interagir online. O Orkut se tornou popular no Brasil, mas foi rapidamente abandonado, favorecendo o Facebook, e hoje mal 茅 lembrado.
贬颈蝉迟贸谤颈补
A curta fama do Orkut
Similarmente, na 脥ndia, as pessoas migraram do Orkut para o Facebook e depois para o WhatsApp. Para muitas pessoas, entretanto, o que pode importar mais que uma plataforma espec铆fica 茅 como praticar o hindu铆smo online e criar um bom karma.
贬颈蝉迟贸谤颈补
A melhor forma de come莽ar o dia
Quando o WhatsApp surgiu, as pessoas n茫o tiveram problemas em migrar de formas pr茅vias de mensagem, j谩 que eles ainda poderiam controlar quem poderia ver suas mensagens.
贬颈蝉迟贸谤颈补
Intimidade
People don't mind when friends move from QQ to WeChat; what matters is maintaining relationships by following them to the new platform. Though it may take insistent encouragement to persuade them to try out a new platform.
In Trinidad, the genres of communication on social media tend to remain consistent. Here young people's competitive taunting easily migrated from BBM on Blackberry phones to Facebook.