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SOCIAL MEDIA THROUGH THE EYES OF THE WORLD

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S茫o as pessoas que usam as m铆dias sociais quem as cria, n茫o os desenvolvedores das plataformas.

Social media is primarily the product of users' content rather than reflecting the intentions of the companies that create the platforms. Content simply migrates from platform to platform, which are used in multiple ways, and it is shaped by context rather than platform design.

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England

The particular way that school pupils use Twitter for their quarrels is very different from the information sharing that most adults have come to assume as the function of this platform.

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Rural China

Chinese social media users adopt local platforms (such as QQ and Wechat) in inventive ways, such as sharing content from which they can learn, as shown in this film.

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Brazil

Foi na plataforma de m铆dias sociais Orkut, e n茫o no Facebook, que os brasileiros aprenderam a se conhecer e interagir online. O Orkut se tornou popular no Brasil, mas foi rapidamente abandonado, favorecendo o Facebook, e hoje mal 茅 lembrado.


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A curta fama do Orkut

India

Similarmente, na 脥ndia, as pessoas migraram do Orkut para o Facebook e depois para o WhatsApp. Para muitas pessoas, entretanto, o que pode importar mais que uma plataforma espec铆fica 茅 como praticar o hindu铆smo online e criar um bom karma.

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A melhor forma de come莽ar o dia

Turkey

Quando o WhatsApp surgiu, as pessoas n茫o tiveram problemas em migrar de formas pr茅vias de mensagem, j谩 que eles ainda poderiam controlar quem poderia ver suas mensagens.

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Intimidade

Industrial China

People don't mind when friends move from QQ to WeChat; what matters is maintaining relationships by following them to the new platform. Though it may take insistent encouragement to persuade them to try out a new platform.

Trinidad

In Trinidad, the genres of communication on social media tend to remain consistent. Here young people's competitive taunting easily migrated from BBM on Blackberry phones to Facebook.

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