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A 2-day in-person masterclass for business professionals interested in applying the newest insights from neuroscience to solve real-world business problems.
This 2-day in-person workshop offers a challenging and broad learning experience in consumer neuroscience. Each day, 果冻影院 scientists will take you through a mix of talks, discussions, and hands-on demonstrations of the latest research technologies.听You will learn how the tools of neuroscience can take your understanding of human behaviour to a new level. A growing number of businesses are realising the business potential of recent discoveries in the functioning of the human brain and mind. You will learn to apply key insights to everyday problems in your organisation in order to set your business ahead of the others. After the course is done, you'll have full access to hours of online videos and other course content that build on the topics discussed.
罢辞辫颈肠蝉听肠辞惫别谤别诲:
- The limitations of traditional marketing research methods
- How neuroscience can predict market outcomes
- Debunking neuro-myths
- How do biases shape our behaviour and what are some of their commercial implications
- Practical neuromarketing advice
- How to leverage the 鈥渟eductive allure of neuroscience鈥�
When and where?
Thursday 7th听and Friday 8th听November 2024, 9.00am - 5.00pm (UK)
This 2-day in-person workshop will be offered at Lumen,听. Nearest tube stations are Russell Square 0.4m, Euston 0.6m and听Kings Cross 0.8m.
- Who is it for?
This workshop听is aimed at people who:
- Occupy consumer-facing roles
- Strategists
- Brand-managers
- C-suite execs making strategic decisions
- Anyone designing behaviour-change interventions, including policy makers
- Market researchers, both agency- and client-side
- Impact
- Arm yourself with cutting-edge and applicable insights from experts in neuroscience
- Spot the difference between neuroscience and neurobollocks
- Explore new ways to problem-solve
- Set up and manage a research programme to learn more about the brains of your consumers
- Developing neuro-forecasting expertise
- Enhance your consumer models
- Build your network with professionals from diverse sectors
- Explore new business ideas and potential collaborations with neuroscience experts
- Get an edge in the industry by being the first to harness insights from neuroscience and behavioural science
- Receive a Certificate of Participation upon completion
- Tutors
听
Prof Joe Devlin received his PhD in artificial intelligence but found himself more interested in how human minds work, becoming a leading researcher in how the brain processes language. Companies Joe has worked with include听,听,听听and听, and he runs regular workshops on neuroscience and consumer decision-making
听
Professor Richardson examines how individuals' thought processes are related to the people around them. Daniel has authored two popular science books: (2017) and (2014)听and has worked with companies such as Audible, Heineken, and Vue cinema, using physiological sensors and experimental techniques to understand consumer experience.听听- Workshop structure
Day 1
Thursday 7th November 2024,听9.00am - 5.00pm (UK)- Introduction to consumer neuroscience
- Human biases and the limitations of traditional marketing research methods
- The brain of the consumer, neuroanatomy and important biomarkers
- Neuro-focus groups and neuro-forecasting
Day 2听
Friday 8th November 2024,听9.00am - 5.00pm (UK)- Emotions, arousal, and measuring the customer experience
- Neuroscience as marketing and PR
- Practical neuromarketing, best practices for managing your own research programme
- Ethical considerations and data privacy
- Future directions
- Fees
Early Bird fees:听拢1,395听
Standard Fees:听拢1,495
Contact Changing Minds听for other听possible discounts (e.g. Group bookings, 果冻影院 Alumni)- Testimonials
Jaimie Grosset, The Lane Agency: "A fantastically fascinating workshop, filled with thought provoking questions and real-world case studies. The course was interactive and very open to the collective group's questions and discussion points, making it highly engaging and enjoyable. The Professors managed to bridge the gap between academia and business/marketing very well, showing the strength in collaboration and knowledge sharing鈥t was thoroughly enjoyable and interesting to hear from the specialist areas and what form of application this can take."
Andy Butterfield, UK CX Lead, Salesforce: "Fantastic Course, it gave me great insight into consumer behaviour using stories and detailed explanations. It has absolutely improved the way I am going to approach a number of areas of my business. I highly recommend it."
