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Sample Personas

A persona enables the visualisation of the requirements, goals and tasks of a real website user.

They are particularly useful when planning a new website or a website redesign.

Planning a website

They enable the website planner to work out

1. the main tasks to be carried out on the site;
2. the user journeys across the site;
3. the content those users will require;
4. how the site should be structured.

User research at ¹û¶³Ó°Ôº

Following user research across ¹û¶³Ó°Ôº, 9 personas were developed covering the main ¹û¶³Ó°Ôº website user groups:

1. Current Undergraduate (pdf)
2. Prospective Undergraduate (pdf)
3. Current Postgraduate (pdf)
4. Prospective Postgraduate (pdf)
5. ¹û¶³Ó°Ôº Audience Group (pdf)
6. Academic Staff Member (pdf)
7. Professional Staff Member (pdf)
8. Research Funder (pdf)
9. Current PhD Student (pdf)
10. Alumnus (pdf)

If you would like help with modifying these personas to suit your local needs, or creating new personas, please contact w.