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果冻影院 support allows fertility company to help more people

Enhanced Fertility drastically speeds up home testing for infertility issues, so people can get a diagnosis and start treatment sooner.

Enhanced Fertility test kit

22 August 2023

The business was set up by Andreia Trigo who was diagnosed with infertility at an early age. Experts from the Innovate UK Business Growth team, part of 果冻影院 Innovation & Enterprise, have supported the business since 2021.

Helping clinics and couples identify infertility issues faster

Infertility is an issue that affects one in six people worldwide (according to the听). On average听it can take three years for someone鈥檚 fertility issues to be diagnosed, and seven years for them to have a baby. Many couples travel to clinics across Europe for appointments and tests.

But now, thanks to Enhanced Fertility鈥檚 home testing kits, people can get a diagnosis and begin fertility treatment within a matter of weeks.

The testing kits can test people鈥檚 hormone levels as well as other biomarkers, like vitamin D, that may be affecting their fertility. Fertility clinics can then access this data and it gives them all the information they need to start treatment.

The tests can be ordered online and used remotely, removing the need to travel long distances to clinics during the diagnostic stage.

鈥淚nstrumental to our success鈥

Since Enhanced Fertility launched, it's expanded its offer to patients and clinics, with support from 果冻影院鈥檚 Innovate UK EDGE team (now Innovate UK Business Growth team). The relationship with the team鈥檚 innovation and growth specialists began after Andreia was awarded the Women in Innovation award in 2022.

鈥淭he Innovate UK EDGE team at 果冻影院 have been incredibly helpful. They鈥檝e worked with us to clarify our mission, to prepare pitch decks, to work out our go-to market strategy, everything.

鈥淲ith their input, we鈥檝e also been able to access a grant to develop a platform for clinics, which we launched in January this year. We鈥檝e received the Conformit茅 Europ茅ene (CE) mark and are two months away from starting to sell our tests across all European countries to help even more families.鈥

At 果冻影院, one of the ways we engage with businesses is by providing Innovate UK鈥檚 business growth and scaling advisory support for SMEs in London. Our innovation and growth specialists work one-on-one and intensively with clients to help them accelerate their growth. They're part of a larger team of over 350 specialists providing the same tailored support nationally.

Thanks to support from the team, Enhanced Fertility has developed partnerships with seven clinics across Europe who treat patients from many different countries.

鈥淚t鈥檚 not just patients who were finding the testing process onerous, clinics were too,鈥 explains Andreia. 鈥淏ut听thanks to our new platform听we鈥檝e now centralised the tests that need to be done, and clinics can select the relevant ones for each patient.鈥

鈥淚 wanted to give meaning to my pain鈥

As a nurse, Andreia has always had an interest in healthcare, but it was her own journey with infertility that pushed her to build a pregnancy-related business.听

鈥淚t is, of course, very traumatic to be told so young you鈥檙e unable to have a baby. At the time I was already in my first year of nursing, and I didn鈥檛 want anything to do with fertility or pregnancy, it was too close to home. But over time, I realised I wanted to give meaning to that pain.

鈥淲e鈥檝e been on this amazing journey of discovery the last few years, working out how to solve people鈥檚 infertility issues in the best way. But now we鈥檙e all about speeding up diagnosis. Because three听and a half years is too long. Having to wait could be the difference between being able to conceive naturally, or not being able to conceive at all with your own eggs.鈥

Bringing babies into the world

Over 1,000 people have now tested their fertility using Enhanced Fertility testing kits, and the business has contributed to bringing nine babies into the world.

Stephanie Eastman is one of the women who benefitted from the service. She says: 鈥淓nhanced Fertility helped me with testing, which was quite easy to do with a finger prick. The results came quite quickly and Andreia helped me understand what the problem was. I started taking progesterone and was pregnant very soon after that. I would recommend Enhanced Fertility to anyone who is struggling with infertility and looking for affordable testing.鈥

Watch a video about Enhanced Fertility

In this video Andreia Trigo, CEO of Enhanced Fertility, talks about how support from 果冻影院 has helped Enhanced Fertility grow.

Sensitive content: This video contains content on infertility that some people may find upsetting.

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