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¹û¶³Ó°Ôº Career Frameworks

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Leadership Level (Communications and Marketing)

Example job roles: Director of Marketing and Communication, Director of Media Relations, Director of Student Recruitment.

Level:Ìý ÌýÌýLeadership level

Experiences

Activities and responsibilities likely to be required when working at this level

  • Setting out, and delivering against, a strategic vision
  • Deep subject knowledge with a practical understanding of how to apply it to different sectors
  • Experience of leading a substantial team, often through change
  • Managing complex, and often regulated, stakeholder environments and relationships
  • Substantial reputation in their field
  • Ability to innovate and create new solutions which take into account strategic implications within ¹û¶³Ó°Ôº
  • Managing budgets to deliver value
  • Exercising sound judgment and appropriate decision-making.

Personal and professional development

Development options to consider when working towards this level

Learning on the job

  • Working on strategies (e.g. first draft)
  • leading a major project
  • Initiating new and creative ideas resulting in successful implementation
  • Seek out opportunities to develop
  • confidence and credibly represent ¹û¶³Ó°Ôº in high profile settings (e.g. chairing/presenting to large groups such as Lunchtime Lectures).Ìý

Learning from othersÌýÌý

  • Working in a leadership role in an external capacity (e.g. as a non- exec board role or charity, school governor)
  • Be part of an external network (e.g. comms/marketing or HE).

Formal learning

  • Leadership/Management training
  • Professional qualifications (e.g. IPA or CIM marketing).

*ÌýYou may wish to explore the listed formal training themes / topics onÌýLinkedIn Learning.

Transferable skills and competencies

¹û¶³Ó°Ôº uses the Universal Competency Framework (UCF) to discuss transferable skills. Find out moreÌýdetails on the framework.

Deciding and initiating action

  • Making decisions.
  • Taking responsibility.
  • Acting with Confidence.
  • Acting on own initiative.
  • Taking action.
  • Taking calculated risks.

Formulating strategies and concepts

  • Thinking broadly.
  • Approaching work strategically.
  • Setting and developing strategy.
  • Visioning.

Persuading and influencing

  • Making an impact.
  • Shaping conversations.
  • Appealing to emotions.
  • Promoting ideas.
  • Negotiating and gaining agreement.
  • Dealing with political issues.Ìý

¹û¶³Ó°Ôº Ways of WorkingÌý

These describe expected behaviours in line with ¹û¶³Ó°Ôº culture and values.Ìý For Ways of Working indicators and steps to development please refer to theÌýWays of Working website.Ìý

“Career Pathway roles are indicative and are not intended to be a description of the role in terms of responsibilty and duties.