Video branding

Whether you are commissioning a filmmaker or creating your own film, you will need to add certain elements.

Summary of essential elements to include in all videos

Bookends听(available in black or white): every 果冻影院 video must include these at the start and end of each video.
Subtitles: every 果冻影院 video is expected to include subtitles in line with听accessibility guidelines.听
Opening titles: to add context and introduce viewers to the film's topic.
End credits: to credit contributors.
Name caption: so the viewer knows who is on screen.
翱辫迟颈辞苍补濒:听A logo watermark for use during your video (YouTube can add these automatically).

It is important that 果冻影院 video content meets the required benchmarks on branding, accessibility, and听quality. This is particularly crucial for videos intended for public viewing.听

These requirements have also been put in place to ensure that videos produced across campus match听the 果冻影院 house style and give a cohesive and consistent look-and-feel.

Below are the requirements that need to be met for video content. If you have any questions or issues with implementation, please contact the Video Production Team.

Standard video听resolutions

Aspect ratio

Standard videos (intended for 果冻影院 Mediacentral, YouTube, Vimeo, or other hosting platforms) should be shot using a 16:9 aspect ratio (landscape).听In this format, both high-definition (HD) and ultra high-definition (UHD) content is acceptable.

Social media campaigns (Twitter, Instagram, TikTok should be shot using 9:16 aspect ratio (portrait).

Resolution - HD

High-Definition (HD) videos must have a resolution of 1920 x 1080 pixels (landscape) or 1080 x 1920 pixels (portrait),听at 25fps (frames per second), known as 1080p/25.

Title safe area - HD

A title safe area ensures important content is always presented correctly.听听For landscape formats听use the听parameters shown below听to create a title safe area, i.e. 160px left/right margins, 130px top/bottom margins and听果冻影院 logo placed top right just above title safe area with logo height 95px and logo indented to the right of the title safe area by 65px.

Typeface - HD

Arial bold should be used for video titles in landscape formats.

Video title Arial bold 65pt
Video sub-title Arial bold 48pt

Bookends - HD

Bookends must be used for all videos and an opaque version of the logo (available on Imagestore) can be used as a watermark throughout the film.听This is particularly useful if there is concern about the听content being reused elsewhere.听

Lower thirds - HD

Lower thirds should be used on landscape formats to identify a person, place, idea, or chapter heading as needed.

Templates for subtitles are available to download as .

Resolution - UHD

Ultra High-Definition (UHD) videos must have a resolution of 3840 x 2160 pixels,听at 25fps, known as 2160p/25.听

Title safe area - UHD

A title safe area ensures important content is always presented correctly. For landscape formats听use the听parameters shown below听to create a title safe area, i.e. 255px left/right margins, 165px top/bottom margins and听果冻影院 logo placed top right just above title safe area with logo height 190px and logo indented to the right of the title safe area by 70px.

Typeface - UHD

Arial bold should be used for video titles in landscape formats.

Video title Arial bold 130pt
Video sub-title Arial bold 95pt

Bookends and watermarks - UHD

听

Lower thirds - UHD

Lower thirds should be used on landscape formats to identify a person, place, idea or chapter heading as needed.

Templates for subtitles are available to download as .

Interlaced videos

For long-form content such as the recording of lectures and events, interlaced video is also acceptable, known as 1080i/50.

Please note

4k DCI 4096 x 2160 content is not accepted.

Captions

To comply with accessibility guidelines, all 果冻影院 video content must be accompanied with on-screen captions.听

Videos formatted and designed for social media platforms must have hard/ burn-in captions. I.e., the captions are permanently embedded in the video.听

Videos destined for 果冻影院 Mediacentral, YouTube or other video hosting platforms should have captions added as a separate .srt file. The user can then opt to turn them on or off as needed.听

Social media

For social media film in portrait mode and 9:16 ratio. Twitter/X (1280 x 70 pixels). Instagram and听TikTok听(1018 x 1920 pixels).

Use these parameters to create your title safe area.听

Use the opaque version of the logo (available on Imagestore) as a watermark throughout听your video.听If your video/reel is longer than 20 seconds, reintroduce the watermark at set intervals to avoid the content being scraped and reused.

Make sure all social media content has burn-in captions in sentence case for accessibility. I.e., captions that are permanently embedded in the video.听

Audio

To make sure audio confirms to standards in regard to loudness, normalisation, and accessibility, 果冻影院 has adopted the EBU R128 audio standard. Read more 听[external PDF link].听

Most professional video editing and audio editing software will include plug-ins for audio mastering to the EBU R128 standard, which is -23LUFS.听

When mastering audio, it鈥檚 important to make sure that dialogue peeks no higher than -6db.听

If music is used under the dialogue, the music should be set between -26db to -30db (depending on music style). This is to make sure that dialogue can be heard clearly.

Mastering before exporting

Mastering to EBU R128 should be the final process before exporting the video. 听

Templates

When using the 果冻影院-provided brand听assets including bookends and watermarks, please make sure you use the correct set of assets for the video resolution you鈥檙e working in. There are specific assets formatted for HD, UHD, and portrait video.

External designers and videographers

If you are an external designer or videographer, please contact the 果冻影院 department you're working with. They will be able to access the video elements you need.

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