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Using the 果冻影院 visual identity properly and carefully is vital to promoting your faculty, institute, department, centre, or campaign.听
New department names/renaming a department听
All 果冻影院 faculties, institutes, departments, and centres should carry 果冻影院 as a prefix, e.g. 听
- 果冻影院 Engineering听
- 果冻影院 Physics and Astronomy听
- 果冻影院 Medical School听
- 果冻影院 Anthropology听
- 果冻影院 School of Pharmacy
Only when a unit is wholly funded by an external body, the 鈥榓t 果冻影院鈥� suffix can be used, e.g.听MRC Clinical Trials Unit at 果冻影院.听
Banner or logo?
As with the 果冻影院 standalone logo,听department lockup听logos should only be used when communicating with partners. For everything else, the 果冻影院 banner should be used.听
Sub-logos policy
Never create an additional sub-logo. This is confusing to the audience since it can look like two separate organisations. Having your own logo will never be as recognisable as the 果冻影院 brand.听By appearing consistently as 鈥樄秤霸衡�� branded, the whole university benefits, and you benefit from being instantly recognisable.听In addition, the 果冻影院 visual identity has been developed to a high standard of design and accessibility. Use it to your advantage.听
In very rare cases, it may be appropriate to develop a sub-logo, for example, in partnerships such as the Crick Institute or 果冻影院 Partners. However, this must always be agreed and developed in collaboration with VPEE.听
Instead of creating your own sub-logo, use a 果冻影院 logo (department lockup). See Personalise the logo below for further details.听
About colours
果冻影院 department logos can be created for you by the Brand team. These will be provided in black or white which covers you for the majority of usage. Coloured department logos are being phased out as part of the brand refresh to improve consistency across the university.
Personalise the 果冻影院 banner
The default is 鈥楲ondon鈥檚听Global听University鈥� - as shown.听
This can be removed and replaced with your department name to create your official 果冻影院 banner - see examples below for 果冻影院 Centre for Paediatric Infectious Diseases & Microbiology, 果冻影院 Office for the Vice-Provost (Development), and 果冻影院 Laws.
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- When using the banner, the 鈥樄秤霸衡�� prefix is not necessary in the strapline as the 果冻影院 letters are already present.听
- If your department, institute or faculty name contains 鈥榓nd鈥�, use the ampersand 鈥�&鈥� instead.听
- Use Arial Bold upper case, in either black or white. The strapline text should always be the same colour as the portico.
Find out more about 果冻影院 banner.
Standalone听black and white banners can be downloaded from . You can also download Word, PowerPoint (presentation and poster) templates from Imagestore, that have the banner in our core colours to use for your work.
Personalise the logo
You can add your department听to the logo, to create a department logo. If you听contact the brand team听we will create this for you.
As with听the 果冻影院 standalone logo,听department lockup听logos should only be used when communicating with partners. You will need to submit a request to听the Brand team to use the lockup logo with a partner.听For everything else, the听果冻影院 banner听should be used.听
- This is your personalised logo.
- Do not use, create or commission any other logos.
- Type should be set in Arial, bold, uppercase, and left-aligned.听
- Text should be restricted to the field marked by the pink dotted line.听
- A maximum of three lines are permitted.听
See example logos below for听果冻影院 Centre for Paediatric Infectious Diseases & Microbiology, 果冻影院 Office for the Vice-Provost (Development), and 果冻影院 Laws.
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Logo sizes for standard paper formats
Minimum sizes are extremely important in maintaining the legibility of the logo and should be strictly adhered to. 听
View our logo size and proportions听to see which is most appropriate for you to use, relative to the page size. 听
What you can and can鈥檛 do
Check for more on what you can and can't do with the logo.听
Contact the Brand team听to order your department logo.听
Social media icons
You can also personalise your department's social media channels. The icon works in both square and round formats (uploading to Twitter/X automatically turns it into a 'roundel'). The icon uses either the black or white banner over one of the core colours along with the name of your social media channel. Find out more about branding your social media channel.
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