Smart Energy GB collaboration on consumer demand for time-of-use tariffs
29 January 2015
Researchers at the ¹û¶³Ó°Ôº Energy Institute have undertaken one of the first academic collaborations with Smart Energy GB, the organisation launched last year to lead on public engagement with the national smart meter roll-out.Â
Doctoral researchers Michael Fell and Moira Nicolson undertook two randomised control trials to test how the design and marketing of time-of-use tariffs impacts on their acceptability. The research provides the first national measure of demand for a range of new ‘demand-side response’ tariffs, which aim to influence when people use electricity. More than 4000 people across Britain took part via an online survey. Â
The results will be presented to stakeholders at a policy roundtable event in March 2015. The results highlight a range of consumer characteristics associated with greater demand for time-based tariff structures. A report is being produced to accompany the event, and a number of articles are in preparation. The research was supervised by David Shipworth and Gesche Huebner, both of ¹û¶³Ó°Ôº Energy Institute.
If you would like receive a copy of the final report when published, please contact Mike Fell