果冻影院

Maps can help businesses reflect where they currently are and where they鈥檙e aiming to go.

In late November, when faced with the challenge of how to best communicate significant changes in the distribution network of the London Evening Standard newspaper, ESI Media turned to 果冻影院 Centre for Advanced Spatial Analysis (CASA) for their expertise in mapping and visualisation.

Adding an extra 200,000 newspapers per day to their existing distribution network of 700,000 newspapers represented a big step for the company, and聽was a change in which they wished to engage employees, clients and key stakeholders.聽 Attractive, high-specification mapping it was decided, would be great way assist in the communication of these changes both internally and externally.

Without the expertise to complete this task in-house, ESI, with the support of 果冻影院 Consultants Ltd (果冻影院C) asked CASA to develop a set of maps that reflect current and proposed distribution networks.聽 Dr Ed Manley worked closely with ESI, drawing up a set of specifications for the map, and established the types of information ESI saw as suitable for supporting the message they wished to send out.

In developing the visualisations, Ed undertook the management and cleaning of all datasets, the sourcing of supporting information (including the construction of transport zone regions), and the design and cartography of the maps.聽 Throughout the process, Ed and 果冻影院C remained in close contact with ESI, exchanging draft designs for review and responding to feedback, until the point where ESI were happy with the product.聽 The expansion was announced, alongside the supporting maps, on the London Evening Standard website on the 9th January 2014.

At the conclusion of the project, the client lead on the project, Adam Joseph - Strategic Insights Manager for ESI - said 鈥淲e were impressed with CASA鈥檚 high levels of expertise in the mapping area, and delighted with both the level of the service we received and the high quality of the resulting maps. They say a picture tells a thousand words 鈥� our new maps from 果冻影院 tell 700,000+ stories鈥�.

Further information on CASA's consultancy services.