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¹û¶³Ó°Ôº Psychology and Language Sciences

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About The Projects

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BIXÌýprojects will typically fall intoÌýthreeÌýmain categories:Ìý
1. Systematic reviews/insight reportsÌý

A qualitative and quantitative literature review with the aim of answering aÌýparticular question.
Example: an organisation may wish to determine whether early intervention maths programmes improve attainment in at-risk pupils. The student would compile a systematic literature review of the existing evidence and apply relevant meta-analytic methods to answer this question.

2. Analysis of existing data

An independent analysis of existing data provided by the research partner that addresses a novel question and leverages the analytic skills of the ¹û¶³Ó°Ôº student.
Example: a market research companyÌýwants to know how memorable television adverts are, and has data on consumers’ emotional engagement with these ads.ÌýThe student would apply existing psychological theories and models, combined with Big Data analytic techniques, to determine whether emotional engagement predicts memory for adverts and to what extent.

3. Novel data collectionÌý

A new study is designed, conducted and analysed to address a specific research question.Ìý
Example: An insurance company wants to know whether the price of a mobile phone affectsÌýa customer’sÌýwillingness-to-pay for insurance. They collaborate with the student to design anÌýexperiment to answer this question. The student collects and analyses the data, and evaluates the results.

Where appropriate, BIX projects can involve more than one student. In cases such as this, our industry partner willÌýbe presented with a singleÌýreport at the end of the project.

We cannot offerÌýBIX projects with the NHS that require clinical research. However, other NHS projects may be suitable.

Finally, these projects provide access to ¹û¶³Ó°Ôº expertise and resources in the form of more extensive research partnerships such as funded PhD studentships (e.g.ÌýCASE,ÌýImpact, and others),Ìýconsulting opportunities for academicsÌý(¹û¶³Ó°ÔºC), clinical trials, and via research projects.Ìý In other words, the BIX project is an easy method to develop a broader operational and/or strategic partnership with ¹û¶³Ó°Ôº.